With thousands of people joining the internet every day and increasing number of smartphones and tablet users, it has become crucial for any company to mark its presence on the internet. Different websites need a different kind of website design. However, the one thing which plays very vital role in any website’s success is responsive design or responsive interface and how mobile friendly it is.
What is a responsive website?
A responsive website or web design allows its layout to change according to the size of the screen on which it is being viewed. In short, a responsive website provides optimal viewing experience without any glitches. A responsive web design enhances navigation, improves reading experience and the layout, UI and A/V players automatically readjust themselves seamlessly.
Why responsive designs are important for websites?
1) It increases user experience
A simple rule is, “ The better the website’s design, the more it is visited by the customers.” Although the content and its visibility are the most important tools for the success, it is the interest of users who visit a website and read content that makes it a hit. A responsive web design enhances the user experience irrespective of the device from which they are visiting the site.
2) Increasing number of smartphone users
Every day number of users who use the internet from mobile devices are increasing very rapidly. More and more people browse websites from their smartphone or tablet. Thus, any web publisher can not ignore this important fact, and their website must have a responsive web design.
3) It is recommended by Google
Undoubtedly when it comes to search engine optimization, Google remains the king with the 70 percent of market share. Not only are they recommended by Google, but it is also preferred by it. Various search engines have also added a mobile-friendly label to each responsive website. Google also penalizes the websites which are not responsive. A responsive web design is very critical for SEO (Search Engine Optimization)
There are many other reasons behind a responsive website being necessary. If one website can be viewed from any device and web publishers doesn’t have to make a separate mobile website, it is better for both, the client as well as the owner. So it is only wise to build a responsive internet site.